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Are Your Social Skills Fully Developed?
By: Mike Milligan, President Legato Marketing & Communications With all the buzz about incorporating social media into the marketing mix, many organizations believe they have left no stone unturned...
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Marketing and Healthcare Reform: Proactive Beats Reactive Every Time
By: Mike Milligan, President Legato Marketing & Communications Although many questions remain about healthcare reform legislation, one thing is certain: Healthcare reform—in some shape or form—is...
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Does Radio Still Have a Role in Healthcare Marketing?
By: Mike Milligan, President Legato Marketing & Communications With the advent of iPods and the Internet, who listens to radio anymore? I do. I’m willing to wager, you do, too. Whether it’s at...
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Leverage your Intranet And Net The Benefits
By: Mike Milligan, President Legato Marketing & Communications How many of you view your hospital’s intranet as a communications tool? No surprise there. OK. Let’s take it one step further … How...
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Are You Marketing Your Strongest Asset?
By: Mike Milligan, President Legato Marketing & Communications What is your hospital’s strongest asset? While a few may beg to differ, most would say their physicians top the list. If you agree,...
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Are Your Employees Engaged? An Employee Engagement Video Can Do Double Duty...
By: Mike Milligan, President Legato Marketing & Communications What is the weirdest question you’ve ever asked your doctor? This is the backbone of the “Everything Matters. Everyone Counts.” video...
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Rebranding: What’s in a Name?
By: Mike Milligan, President Legato Healthcare Marketing In a dynamic environment where customers’ needs and wants, industry standards, and strategic priorities are constantly evolving, how do you keep...
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Does Health Reform Have Your Head Spinning?
By: Mike Milligan, President Legato Healthcare Marketing Whether you’re a Democrat, Republican, Independent or some other political leaning, I don’t think there’s much argument we need healthcare...
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What Does IT Have to Do With Marketing?
By: Mike Milligan, President Legato Healthcare Marketing Right brain creatives working with left brain techies? What’s the marketing world coming to? While Marketing and IT departments rarely...
View ArticleIs Your Online Reputation On the Line?
Manhattan Research recently surveyed more than 5,000 adults who use the Internet as a health resource. Fifty-four percent of respondents said they did online research to decide what services they might...
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